How to develop a business case for your project techrepublic. This document presents 3 business cases developed over the course of the 12 weeks that huron was engaged by uwsa. At the same time, the demands of a new generation of employees for meaning in their work, the declining levels of trust in companies. Build buyin ahead of time erik mason, the marketing communications manager for an aesthetic skin laser company in the northeast, felt the firm needed a new image. For example, a customer survey may become an input to a business case that seeks to determine whether a proprietary software application should be updated to new technology. While the project is progressing, the business case then becomes the reference point or the guide so that all of the participants are moving towards the same direction. Save the template with a file name of your choice to your computer. C ase builders find practical help and useful ideas in the works of others on the same subject. The case study method, more than any other, requires judgement and intellectual rigour, analytical and decisionmaking skills. It will be easier and more transparent to explain particular suggestions if there is a material that can present the specifications of option analysis within a variety of business cases. The business case also clarifies all the expectations as well as any misunderstandings or disagreements regarding the goals and objectives. Executive summary this section should be completed after the rest of the document is finished and should be a succinct summary of all your major points.
The business case justification solutions for capital project delivery improvement page 3 the business case is a management tool that camargo associates utilizes to communicate justification for a potential solution. This document has been approved as the final report for the file transfer mechanism. The business case for purpose 1 businesses face an accelerated pace of change as digitalization, disruptive business, and rapidly changing consumer expectations reshape their world. This business case outlines how the web platform wp project will address current business concerns, the benefits of the project, and recommendations and justification of the project.
The business case will address the why, but in greater detail. The business case document is a formal, written argument. Executive office situational assessment and problem statement. How they assign financial value to business benefits. How to write a business case business case template. The business case template is offered in rich text rtf format. A business case document is a formal, written argument intended to convince a decisionmaker to approve some kind of action. This is perfectly normal for an early stage project plan, where were simply trying to determine the best way forward by estimating the return on investment. It is developed over time, as a living document, as the details and unknowns of possible solutions become known. Development strategy, 08 8999 6035, economicinnovation.
The design phase sets rules for including or excluding specific costs. Typical business case examples brighthub project management. Generating small business customers with social media marketing. How to build a business case the lavacon conference. Provide a template usable for development of other business cases the reader may wish to create. Hurons business cases are structured proposals that outline the benefits and considerations of an initiative to add informational and analytical value to decision making. If an outcome management risk register has already been completed, its results can provide very useful input to the risk management section of the business case.
A business case is the best way to assess whether a project aligns with an organizations strategic plan of action. It should take into account the future of your firm as. The strategic business case pdf template free download is a very popular business case template among the business men, as it clearly point out the strategies to be used by the business. The research youll need to create a strong business case is the why, what, how and who. Developing a business case for renewable energy at airports. Regardless of the format used, the business case should include all pertinent information needed to evaluate the project benefits. However, depending on the size andor complexity of a project, the business case may sometimes be developed incrementally. Template should be an example on how you can project the valuecreation component of any commercial case. You will know what your goals are, have a way to present them to others and to keep the project focused on acheiving them as you move forward. Erp systems, for example, integrate all facets of the business across all departments and functional processes. Once complete, it will give you a very tangible way to justify your project to executive management and sponsors. Business case example forests, lands, natural resource. Detailed business case template pdf department of trade.
For example, a preliminary business case, or strategic outline, may be used to confirm the overall strategic approach of the project. You will save time by compiling your list of supporting documents while writing the text. The business case is not defined until the business objectives addressed by the proposed project are described. A wellcrafted business case explores all feasible approaches to a given problem and enables business owners to select the option that best serves the organization. There is only one way to know the significance of a business project.
In addition, knowledge of the relevant polices, tools, and frameworks referenced throughout the guide can have a dramatic impact on the strategic positioning of the business case and the subsequent delivery of the. It weighs up the timescales, costs and risks of doing the activity against the benefits to be gained. Sometimes, the best way to make your case is to keep it to a few brief key points. As you can see from the example, the figures provided for the costs and benefits arent very precise. Quantify the impact of recommendations provide analysis to support and justify the. This document is your template for producing a business case. Be careful in communicating the strength of an invalidated business case to the stakeholders. Making a business case analysis can establish trust between the project manager and the stakeholders of the project. One reallife business case example comes from a company that produces oil burners for auto repair or body shop facilities. Think of the business case as a document that is created incrementally to avoid spending unnecessary resources.
The business case may have a variety of inputs such as. For example, if your business case suggests the implementation of a new marketing strategy as a means to enter new markets, you should definitely take the time to meet with the marketing team in order to ensure that the processes contained in your business case can be feasible implemented by marketing personnel. Example 2 affordable voip calls example 1 refreshing lemonade to joggers at public parks 22. How to generate small business leads learn search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads. For example, while writing about the legal structure of your business, you will realize the need to include a copy of your partnership agreement. A business case is part of a strategic planning, and it often helps to determine whether. The library of business case example studies presents cases from a wide range of areas. Creating a pmo business case through a business analysis. The benefits should be measured as progress towards the business objectives the project is intended to support.
The ongoing viability of the project will be monitored by the project board against the benefits identified in this business case. This business case outlines how the web platform wp project will address current business concerns, the benefits of the project, and. The following is a list of everything a business case should. To create a business case from this template, simply do the following. This guide explains the format and content of a business case document and the. The key for developing a strong business case is a fundamental understanding of how each of its elements and concepts fit together. Read developing a business case for renewable energy at. Use this template to provide a detailed business case for your project.
All other trademarks belong to their respective owners. We have also provided a business case example in our media gallery that talks about improving a process. See example risk register in the business case guide. The business case justification clean energy project builder.
A business case analysis is made to present ways on how the requirements of a program or a project can be. Green project reserve business case examples replacement of 24,000 feet of pre1930s leadjointed cast iron ci distribution pipe with new 8inch to 16inch ductile iron di pipe to eliminate the loss of 115 million gallons of water per year mgy, equal to 10% of total production and 52% of total system water loss. This book presents ten company case studies, taken from various fields of business. Think of it as weighing up the pros and cons and then taking a sensible decision. Information technology business case development pdf. The business case also discusses detailed project goals, performance measures, assumptions, constraints, and alternative options. The business case is used to say why the forecast effort and time will be worth the expenditure. It provides an economic feasibility study for an option or options with. The business case is often created early in the project life cycle. Business case executive summary the executive summary demands a whole different approach to writing than the rest of the proposal, one that balances efficient delivery of key information with a persuasive, wellsubstantiated pitch.
A short business case template may contain only a few options or examples, allowing for more clarity in your presentation. A business case is the justification for some activity e. Above all, the executive summary must demonstrate a clear understanding of the potential clients needs. Detailed instructions on how to use the business case template are included there.
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